🎉 BP LabLine Awarded MHEC Contract MC14-D25
Universities and research institutions across New England can now access BP LabLine’s laboratory equipment, research solutions, and scientific consumables through an established MHEC purchasing pathway.
Privacy
Privacy Policy
Last updated: August 25, 2025
This Privacy Policy describes how BP LabLine (“Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from bplabline.com (the “Site”) or otherwise communicate with us (collectively, the “Services”). “You” refers to the user of the Services, whether you are a customer, visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. Updates will be posted here with a revised “Last updated” date, and we will take any additional steps required by law.
Data Security
We use SSL encryption technology across all checkout, login, and account pages to ensure secure transmission of your personal information, including payment details. No security measures are completely impenetrable, and we encourage you not to share sensitive details through unsecured channels.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce our terms of service, and protect the Services, our rights, and the rights of others.
What Personal Information We Collect
We only collect information necessary to provide our services and will not collect irrelevant data. The types of personal information we obtain about you depend on how you interact with our Site and use our Services. We collect personal information only to provide and improve our products and services. We do not collect personal information as the primary purpose of operating this website.
"Personal information" refers to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
- Contact details: name, address, phone number, email
- Order details: products, billing/shipping address, payment confirmation, email, phone
- Account information: username, password, security questions
- Customer support information: messages or details shared when contacting us
You may choose not to provide certain information, but doing so may prevent you from using or accessing certain Services.
Information We Collect about Your Usage
We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include device information, browser information, IP address, network connection, and other interaction details.
Information We Obtain from Third Parties
- Companies who support our Site and Services, such as Shopify
- Our payment processors, who collect payment information to process your payment and fulfill your orders
- Analytics and advertising providers (e.g., Google, Meta)
- Tracking technologies when interacting with our Services or ads (pixels, web beacons, SDKs, cookies)
- Other service providers for site functionality and marketing
How We Use Your Personal Information
- Providing Products and Services: Process payments, fulfill orders, manage accounts, arrange shipping, and facilitate returns/exchanges.
- Marketing and Advertising: Send promotional communications via email, SMS, or postal mail; deliver interest-based advertising via Google Ads, Google Analytics, and Meta Ads (Facebook/Instagram). For EEA residents, this is based on legitimate interest under Art. 6(1)(f) GDPR.
- Security and Fraud Prevention: Detect, investigate, or act on fraudulent, illegal, or malicious activity. EEA residents: legitimate interest under Art. 6(1)(f) GDPR.
- Communicating with You and Service Improvement: Provide customer support and improve Services. EEA residents: legitimate interest under Art. 6(1)(f) GDPR.
We do not sell, rent, trade, or share your personal information with third parties for their own marketing purposes.
Use of Customer Images and Content
We will not use your personal information for advertising purposes without your explicit opt-in consent.
Cookies and Tracking Technologies
We use Cookies to power and improve our Site and Services, remember actions and preferences, run analytics, and permit third-party tracking. For Shopify-related Cookie info, see Shopify Cookies.
Users can manage cookies via browser settings or opt-out via: Google Ads Settings or Network Advertising Initiative Opt-Out.
How We Disclose Personal Information
We may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, or as otherwise permitted. This may include:
- Vendors or third parties performing services (IT, payment, analytics, shipping)
- Business and marketing partners
- With your consent, e.g., social media login integrations or shipping
- Affiliates within our corporate group
- Business transactions, legal obligations, and rights enforcement
We do not use or disclose sensitive personal information without your consent.
Third-Party Websites and Links
This Policy does not apply to, nor are we responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or service to which the Website links. This includes links to our pages on social media websites. The inclusion of such a link on our Website does not imply our endorsement of or responsibility for the linked site or service.
Social Media Widgets
The Website includes social media and other third-party functions, such as Facebook and Instagram “widgets” or buttons that link to our pages on those platforms. These widgets may collect information about which pages you visit on the Website and the IP address of the device you use to connect to the Internet. The widgets may also set a cookie to ensure the features are functioning properly. Your interactions with those social media functions and widgets located on the Website and with those third-party social media platforms themselves are governed by the privacy policies of the companies that provide them. Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions or policies of the platforms themselves. If you use any of the social media functions or widgets on our Website, we strongly suggest you review the privacy policies of the companies that provide those functions and features.
Children's Data
The Services are not intended for children, and we do not knowingly collect personal information from children. Parents/guardians can request deletion of information.
Security and Retention of Your Information
No security measures are perfect. Retention depends on account maintenance, legal obligations, dispute resolution, or contract enforcement. Order and account data are typically retained for 3 years after account closure or order completion.
Your Rights
- Right to Access / Know
- Right to Delete
- Right to Correct
- Right of Portability
- Right to Opt out of Sale / Sharing / Targeted Advertising
- Restriction of Processing
- Withdrawal of Consent
- Appeal
- Managing Communication Preferences
Rights can be exercised via the Site or by contacting us. We may verify your identity before responding.
Complaints
If you have complaints about how we process personal information, contact us. EEA residents can also contact their local data protection authority: here.
International Users
We may transfer, store, and process your personal information outside your country. Transfers from Europe rely on mechanisms like the European Commission's Standard Contractual Clauses or equivalent UK contracts.
Contact
You may contact us about matters pertaining to this Policy at the following:
Email: support@bplabline.com
Phone: +1 (508) 988-5105
Address: 12 Michigan Dr, Natick, MA 01760
