Privacy

Privacy Policy

Last updated: August 25, 2025

This Privacy Policy describes how BP LabLine (“Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from bplabline.com (the “Site”) or otherwise communicate with us (collectively, the “Services”). “You” refers to the user of the Services, whether you are a customer, visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. Updates will be posted here with a revised “Last updated” date, and we will take any additional steps required by law.

Data Security

We use SSL encryption technology across all checkout, login, and account pages to ensure secure transmission of your personal information, including payment details. No security measures are completely impenetrable, and we encourage you not to share sensitive details through unsecured channels.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce our terms of service, and protect the Services, our rights, and the rights of others.

What Personal Information We Collect

We only collect information necessary to provide our services and will not collect irrelevant data. The types of personal information we obtain about you depend on how you interact with our Site and use our Services.

"Personal information" refers to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

  • Contact details: name, address, phone number, email
  • Order details: products, billing/shipping address, payment confirmation, email, phone
  • Account information: username, password, security questions
  • Customer support information: messages or details shared when contacting us

You may choose not to provide certain information, but doing so may prevent you from using or accessing certain Services.

Information We Collect about Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include device information, browser information, IP address, network connection, and other interaction details.

Information We Obtain from Third Parties

  • Companies who support our Site and Services, such as Shopify
  • Our payment processors, who collect payment information to process your payment and fulfill your orders
  • Analytics and advertising providers (e.g., Google, Meta)
  • Tracking technologies when interacting with our Services or ads (pixels, web beacons, SDKs, cookies)
  • Other service providers for site functionality and marketing

How We Use Your Personal Information

  • Providing Products and Services: Process payments, fulfill orders, manage accounts, arrange shipping, and facilitate returns/exchanges.
  • Marketing and Advertising: Send promotional communications via email, SMS, or postal mail; deliver interest-based advertising via Google Ads, Google Analytics, and Meta Ads (Facebook/Instagram). For EEA residents, this is based on legitimate interest under Art. 6(1)(f) GDPR.
  • Security and Fraud Prevention: Detect, investigate, or act on fraudulent, illegal, or malicious activity. EEA residents: legitimate interest under Art. 6(1)(f) GDPR.
  • Communicating with You and Service Improvement: Provide customer support and improve Services. EEA residents: legitimate interest under Art. 6(1)(f) GDPR.

We will not sell, rent, or trade your personal information.

Use of Customer Images and Content

We will never use your personal information, reviews, or photos in advertising without your explicit consent.

Cookies and Tracking Technologies

We use Cookies to power and improve our Site and Services, remember actions and preferences, run analytics, and permit third-party tracking. For Shopify-related Cookie info, see Shopify Cookies.

Users can manage cookies via browser settings or opt-out via: Google Ads Settings or Network Advertising Initiative Opt-Out.

How We Disclose Personal Information

We may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, or as otherwise permitted. This may include:

  • Vendors or third parties performing services (IT, payment, analytics, shipping)
  • Business and marketing partners
  • With your consent, e.g., social media login integrations or shipping
  • Affiliates within our corporate group
  • Business transactions, legal obligations, and rights enforcement

We do not use or disclose sensitive personal information without your consent.

Third-Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for their privacy or security. Inclusion of links does not imply endorsement unless explicitly stated.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children. Parents/guardians can request deletion of information.

Security and Retention of Your Information

No security measures are perfect. Retention depends on account maintenance, legal obligations, dispute resolution, or contract enforcement. Order and account data are typically retained for 3 years after account closure or order completion.

Your Rights

  • Right to Access / Know
  • Right to Delete
  • Right to Correct
  • Right of Portability
  • Right to Opt out of Sale / Sharing / Targeted Advertising
  • Restriction of Processing
  • Withdrawal of Consent
  • Appeal
  • Managing Communication Preferences

Rights can be exercised via the Site or by contacting us. We may verify your identity before responding.

Complaints

If you have complaints about how we process personal information, contact us. EEA residents can also contact their local data protection authority: here.

International Users

We may transfer, store, and process your personal information outside your country. Transfers from Europe rely on mechanisms like the European Commission's Standard Contractual Clauses or equivalent UK contracts.

Contact

For questions about our privacy practices or to exercise your rights, please email us at support@bplabline.com. We are the data controller of your personal information unless otherwise stated.